New Mattel Toy Store in Wilmot opens

The new Mattel Toy Store was already hopping just about an hour after it opened its doors to the public for the first time.

The new Mattel Toy Store was already hopping just about an hour after it opened its doors to the public for the first time.

Today was the grand opening for the new Mattel Toy Store in Wilmot.

The store is located in the building that used to house the Gander Mountain Outlet on 125th Street. Though commonly referred to as Wilmot, the store is actually in the extreme southeast corner of Randall.

Store hours will be 10 a.m. to 6 p.m., Tuesday through Saturday.

Here’s some video of the official proceedings today:

Here’s what some of the elected officials in attendance had to say about the store:

Here are some scenes I shot of the inside of the store:

Here’s a map of the location:


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  1. Stacey Rhyner says:

    I am an employee at American Girl and absolutely loved the Toy Store Last year. I was amazed at the transformation that was made in just one year. You guys did a wonderful job not only with expanding they store but the amount of product that was offered this year was amazing. I also like the fact that it is open to the public, and I would have to say the public liked that too. Thank you for bringing the Mattel Toy Store to Wilmot and giving me the oportunity to make my childrens Christmas a great one. With the economy the way it is, I couldn’t have done it without you. And a special Thank you to Lori and Falen for the best Customer Service a person could ask for, your the best!

    Stacey Rhyner

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